Behind the Method
Tracyann Mains
Two decades of building teams inside high-stakes organizations — and paying close attention to what actually changes behavior, and what doesn't.
Two decades of building teams inside high-stakes organizations — and paying close attention to what actually changes behavior, and what doesn't.
...or establish a method. She set out to help a few people close the gap between where they were and where they wanted to be — not through a training program or a workshop, but through something smaller and more tangible: a single behavior, practiced at the moment it matters, until it stopped feeling like effort and started feeling like "them."
At some point she looked up and realized she'd been doing this informally for years — no construct, no template, just different conversations that all arrived at the same destination. One day, after hearing how the people she'd worked with described what had changed for them, she decided to write it down.
A small shift in behavior. There is nothing complex here, nothing impressive, nothing that needs a better name. What there is, is something that works.
Tracyann's career spans leadership, operations, and professional services roles — including twelve years at Salesforce, six of which she spent managing global implementations for enterprise clients like Nike and Gap and leading a PMO practice of project managers across five continents.
She is currently Senior Director of Customer Experience Strategy & Operations at LastPass. It was in the ordinary moments of that work — not in training rooms or performance reviews — that she developed the method at the heart of Behaviors That Stick.
Twelve years at Salesforce — six of them leading global implementations for enterprise clients including Nike and Gap.
Led a PMO practice of project managers across five continents.
Currently Senior Director of Customer Experience Strategy & Operations.
BS in Psychology, University of Pittsburgh. Project Management Professional (PMP).
Heather Brown, Chief Customer Officer at LastPass, worked alongside Tracyann first as a mentor and manager at Salesforce and later as the executive Tracyann served as Chief of Staff and Senior Director of Strategy and Operations under at LastPass.
"In eighteen months, we moved from a state of chaos and reactive firefighting to one of strong, disciplined execution. Tracyann's structured approach and passionate coaching created the conditions for something durable. She did not just fix what was broken; she built a team with the capacity to keep improving."
— Heather Brown, Chief Customer Officer, LastPass
Outside of work, Tracyann co-founded SNIFF, a volunteer-only organization that raised more than $600,000 for spay and neuter services in Maricopa County over six years.
She currently lives in Tempe, Arizona, with her husband Derrick and her mom Pat.
See how The Embedded Practice Method turns everyday feedback into a behavior that actually sticks.
About the Method