Experience an Embedded Practice in real work.
Open with what they care about before you state your ask — ninety seconds changes how the response arrives.
The ask that opens with what you need rarely lands as well as the ask that opens with what they care about. Ninety seconds changes everything about how the response arrives.
When does this matter?
Any time you're about to make a request of someone outside your direct team — before you send the message or speak.
What do I do?
Name what they're actually focused on right now. Find the honest link to your ask. Open with that link — state your ask after.
How will I know it's working?
You'll know it's clicking when people from other teams start bringing things to you before you have to ask.
How do I know it worked?
Cross-functional requests get faster responses. People outside your team start including you in decisions earlier.
Open with their priority, not yours, and the ask lands differently.